Academy Programs

LIGHTENERS OBSESSED

Redken Academic Session

We can’t live without Lightener.

TYPE OF CLASS: PRODUCT KNOWLEDGE:
ACADEMY Look and Learn 
 
CLASS LENGTH: 1  DAY 
 
 
CLASS DESCRIPTION: Lightener Product Knowledge: This class is designed to help provide an understanding of Redken’s Lightener portfolio and achieving the ultimate blonde shade for every client!
 
TARGET CUSTOMER: Essential Level: Stylists who are currently performing haircolor services and may or may not be new to the Redken haircolor family.
 
TOP 3 CLASS TAKEAWAYS:
• Understand the Redken Lightener Portfolio, Formulation Guidelines, Mixing-Processing and Application
• Learn the 5 Step Consultation Vision to properly position back-bar treatments and home maintenance products for an enhanced Client Experience
• Use look book’s for formulation tips, look book ideas and other resources to increase revenues and customer satisfaction